In a country where smartphones are upgraded faster than seasons change and laptops find new users within families, a quiet revolution is taking place in the way Indians part with their used electronics. At the forefront of this shift is Cashito, a dynamic startup rapidly becoming the go-to platform for selling pre-owned gadgets — with a bold promise: instant pickup, best price, no fuss.
Founded by Arijit Sen, a seasoned e-commerce and recommerce expert with over a decade of leadership experience at firms like Cashify, Udaan, GlowRoad, and Blubirch, Cashito is not just another resale platform. It’s a customer-first movement, streamlining the process of selling used smartphones, laptops, and tablets — and doing it with unmatched speed and transparency.
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“India needed a faster, more honest way to sell used gadgets. Cashito delivers exactly that — instant pickup and a fair price without the runaround,” says Arijit Sen, Founder & CEO.
Instant Doorstep Pickup – A Game-Changer in Recommerce
What truly differentiates Cashito from the pack is its instant doorstep pickup feature. Unlike traditional players that take 2–3 days to schedule a collection, Cashito often picks up devices the same day, making it the fastest platform of its kind in India.
This convenience is a hit among its primary audience — tech-savvy young professionals, students, and urban households — who frequently upgrade their devices and value both time and simplicity.
In just under 10 months, Cashito has grown from a modest operation to clocking over ₹2 crore in revenue, with operations now spread across Bengaluru, Kolkata, Chennai, and Delhi. The startup has ambitious plans to expand into Hyderabad, Mumbai, and Ludhiana, and is targeting ₹1 crore in monthly revenue within the next financial year.
No Refurbishment, No Hidden Costs – Just Pure Transparency
One of the most radical elements of the Cashito model is its “as-is” approach. Unlike competitors that refurbish and repackage used gadgets, Cashito sells devices exactly as received — no tampering, no hidden fixes. This not only keeps operations lean but also ensures complete trust in the process.
“Our goal isn’t just to sell used gadgets — it’s to build a transparent ecosystem around gadget resale. We’re giving a second life to devices, exactly as they are, and building trust while doing it,” adds Sen.
Recommerce with a Purpose: A Leader with a Vision
Sen’s journey from managing ₹150+ crore portfolios at top e-commerce firms to founding one of India’s fastest-growing recommerce startups is a testament to the power of vision-led leadership. With deep experience in reverse logistics, category management, and growth strategy, he’s now channeling that knowledge into building a platform that redefines how Indians think about their old gadgets.
“Business growth is not luck — it’s a function of strategy, speed, and execution,” he says, reflecting on the fast-paced journey of Cashito.
In partnership with Himaghna Ghosh, Co-founder, the Cashito team is not just solving a logistics or resale problem — they are building a brand. A brand that aims to become “the way India sells its gadgets.”
Tapping into Industry Trends – Sustainability Meets Convenience
India is among the fastest-growing smartphone markets in the world, with millions of devices being upgraded every quarter. Simultaneously, rising awareness around sustainability and responsible disposal is encouraging more people to resell rather than discard.
Cashito is perfectly positioned at this intersection — offering a green, efficient, and rewarding way to unlock the value of old gadgets. With upcoming plans to launch the resale of “as-is” gadgets back to consumers, the platform is creating a full-circle recommerce experience never before seen in the Indian market.
The Road Ahead – Building India’s Most Trusted Gadget Resale Brand
With a clear roadmap, a passionate leadership team, and a customer base that’s growing every day, Cashito is gearing up to scale nationwide. The soon-to-be-launched Cashito resale app will offer even smoother experiences for both sellers and buyers, bringing the entire lifecycle of gadget resale onto one platform.
Whether you’re a student upgrading to the latest iPhone, a business offloading devices in bulk, or just someone tired of the slow, opaque process of selling used electronics — Cashito is your answer.
