India — The creator economy is evolving faster than ever, and at the heart of this transformation stands a 20-year-old Malayali innovator who’s quietly shaping the future of global social media. His name is Yasir Muhammed, but online, people are starting to call him something else:
“That mallu guy who decoded social media.”
Through his breakthrough company, Whoyer, Yasir is building an AI-powered agentic ecosystem that doesn’t just help creators grow — it understands them, guides them, and shapes their digital future.
This isn’t hype.
This isn’t luck.
This is a decade-long journey turning into a global revolution.
From Kerala to the Global Creator Map
Yasir’s story doesn’t begin with investors, incubators, or global partnerships.
It begins in Kerala — with a 12-year-old boy building websites, digital products, and content while other kids were still figuring out school projects.
For nine years, he immersed himself in every corner of the digital world — creating, designing, building products, writing, researching, managing roles, and studying how humans behave online. His journey took him across continents as he represented South India internationally, collaborated with the Dubai Creator HQ, wrote three books, earned two Indian records, and even caught the attention of BornOnInstagram, where he was featured as one of the standout young voices shaping the future of the platform.
He didn’t follow trends.
He studied them.
He didn’t chase algorithms.
He decoded them.
And that’s why Whoyer exists.
Whoyer: The Mallu-Made Machine That Understands the Internet
Whoyer is not a tool.
Not an editing app.
Not another social media “hack.”
It’s a brain — a creator’s second brain.
Powered by intelligent agentic AI, Whoyer learns the creator’s style, behavior, strengths, weaknesses, audience psychology, and digital patterns. It then generates:
content strategies
growth pathways
trend predictions
brand-fit signals
audience insights
and long-term creator roadmaps
Creators no longer guess.
They grow with intelligence.
And guess who built this system?
A 20-year-old mallu guy who understands creators on a level even they don’t.
Mastering Social Media — Not Playing With It
Social media has become noisy. Unpredictable. Chaotic.
But Yasir sees it differently — as a structure, a readable pattern, a science.
While millions struggle to navigate algorithm changes, he’s building the system that sits above the algorithms, giving creators clarity in a world of confusion.
With Whoyer now part of the NVIDIA Inception program and the Microsoft for Startups program, and trusted by 1 lakh+ creators across 22+ countries, Yasir’s work is not just Indian — it’s global.
“Creators don’t fail. Systems fail. And I’m fixing the system.”
Yasir often says this.
And it reflects everything Whoyer stands for.
The future will not belong to the loudest influencers.
It will belong to the smartest creators — the ones backed by real intelligence, real structure, and real strategy.
And at the center of this shift stands a young Malayali building the world’s next major creator-tech revolution —
a boy who began in Kerala and is now shaping the digital world.
This isn’t just a story.
This is a new era.
An era being engineered by “that mallu guy Yasir.”
For more information visit here : whoyer.com
