India, November 18, 2025: India’s home fitness industry is no longer a niche. It’s a movement. Fast-growing, deeply personal, and increasingly sophisticated. With more people prioritizing health and wellness, the demand for well-designed, durable, and versatile fitness gear has never been higher. Yet for years, the Indian market offered a frustrating choice: spend big on ultra-premium international brands or settle for local knockoffs that barely last a season.
This is the very gap Burnlab set out to bridge. Six years later, the results speak volumes.
From an Idea to ₹10 Cr in ARR: Burnlab’s Rise
Founded by siblings Manikant and Kinnera Mahankali, Burnlab was born out of frustration and vision. While living in the US, they were surrounded by advanced fitness equipment designed for performance, convenience, and aesthetics. But when they returned to India and tried to recreate that experience, they were met with a market split into two extremes. International brands that cost a fortune, and local alternatives that broke down quickly.
“There was nothing in the middle,” says the Burnlab team. “No brand really understood what Indian fitness enthusiasts wanted for their homes: something high quality, multifunctional, and not overpriced.”
That insight sparked the launch of Burnlab, a brand committed to affordable luxury in the home fitness space. Over the years, Burnlab has consistently introduced innovative products that are not only reliable and effective but also beautifully designed and accessibly priced.
In FY 2024–25, Burnlab crossed ₹10 Cr in ARR while staying EBITDA-positive, a clear sign that they’ve tapped into something real. With a new wave of products on the way, including adjustable dumbbells, smart upgrades, treadmills, cycles, and more, they’re now on track to triple that number this year.
Affordable Luxury: Bridging a Broken Market
In many industries, there’s a missing middle. In fitness gear, that gap is especially stark. Most Indian buyers are forced to choose between spending ₹30,000 or more for an international brand or buying something cheap that compromises on safety, comfort, and performance. Burnlab is filling this gap.
Their approach is simple but powerful: premium quality without the premium price tag.
Take their best-selling 6-in-1 multifunctional weight training kit. It’s not just a dumbbell. It transforms into a barbell, kettlebell, and push-up brackets. It allows weight adjustments from 2 kg to 42 kg, making it suitable for both beginners and advanced users. It’s the kind of product you’d expect from a global brand, but made for Indian fitness lovers, priced within reach, and designed to last.
This focus on affordable luxury has helped Burnlab carve out a space where few others have succeeded. They’re not just competing on price or quality. They’re offering both.
Built for Home Workouts. Backed by Performance.
What makes Burnlab’s products different isn’t just the materials or mechanics. It’s the mindset. Every product is built with the belief that home workouts deserve the same rigor and respect as traditional gym sessions.
From adjustable kettlebells and ankle straps to ab rollers and resistance bands, every item is crafted to support full-body, multi-movement workouts. Whether you’re strength training, focusing on mobility, or doing functional fitness routines, Burnlab gear is built to deliver.
“Our goal was never to sell equipment that sits unused in a corner,” the founders explain. “We want to make tools that motivate people to move, again and again.”
Burnlab customers aren’t just casual users. They include serious fitness professionals, home gym enthusiasts, and people on long-term fitness journeys who want gear that performs.
Powered by People: The Founders Behind the Brand
At the heart of Burnlab are two visionaries with complementary strengths.
Manikant Mahankali, a BITS Pilani alum with a Master’s from the University of Southern California, spent a few years working in the US startup ecosystem before returning to India. In 2018, he co-founded Burnlab to make premium fitness gear accessible and affordable. He leads product and growth, combining a global mindset with deep market know-how.
Kinnera Mahankali holds an MBA from MIT Sloan, one of the world’s leading business schools. With experience at Intuit and early-stage startups, she brings sharp business acumen and a user-first approach to Burnlab’s strategy and brand. Her focus lies in scaling thoughtfully while staying true to what fitness lovers actually want.
Together, their shared mission has been clear from the start. They aim to redefine fitness for Indian homes with better gear, smarter design, and a lot more trust.
With over 2 lakh customers and more than 40,000 five-star reviews on Amazon, Burnlab’s products are trusted across the country by people who’ve seen results and stuck with the brand.
Serving India. Reaching the World.
While India remains the core market, Burnlab’s ambitions go beyond borders. Their products have found loyal customers in the US, Indonesia, and the Gulf, and international demand continues to grow through marketplaces like Amazon and Flipkart, as well as their own website.
This global traction isn’t an accident. It’s a reflection of a product-market fit rooted in real needs. Compact gear that delivers big results. Designed for small spaces but built for serious workouts.
Educating the Market: A Shift in Mindset
Burnlab isn’t just selling equipment. They’re shaping a new mindset around fitness in India. For decades, fitness in Indian homes was largely synonymous with jogging, skipping, or light cardio. Strength training was reserved for the gym crowd, and serious home setups were rare.
That’s changing fast, and Burnlab is leading the charge.
“Real fitness isn’t just cardio or steps,” the team explains. “It’s about mobility, strength, endurance, and the right equipment helps you get there.”
What’s Next: Smarter Gear, Bigger Impact
Burnlab isn’t slowing down. With several new launches lined up, the brand is set to roll out its most ambitious products yet.
From adjustable dumbbells to boxing, treadmills, rowing machines, and fitness cycles, the next phase of Burnlab will bring smart fitness to Indian homes.
Their aim is clear: to become India’s most loved home fitness brand.
Final Word: A Movement, Not Just a Brand
Burnlab didn’t just stumble into success. They earned it. Through product innovation, customer trust, and an unshakeable belief in the power of better design.
In an industry flooded with one-size-fits-all solutions, Burnlab has proven that you don’t have to compromise between quality and price. You can build a home gym without breaking the bank. You can do serious training with equipment that’s compact, beautiful, and durable.
More importantly, they’ve shown that Indian brands can lead global conversations around fitness.
With a ₹10 Cr year behind them and plans to triple that in the coming year, Burnlab isn’t just growing. They’re transforming how India works out, one product at a time.
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Gym Equipment
Home Gym
Home Gym Equipment in India
Burnlab
Weight Training Kit
