Global business strategist Hirav Shah explains how anyone—from a shop owner to a startup founder—can use his 6+3+2 success formula to make better decisions, validate gaps, and grow faster.
Why Many Businesses Struggle
Business strategist Hirav Shah has seen one common reason why businesses struggle: people don’t stop to check where they are weak. They keep working hard, but without validation, their decision making becomes guesswork. “Businesses don’t fail, strategies do. The most powerful formula for success is to check where you are lacking,” says Hirav Shah.
That’s why he created the 6+3+2 success formula—a simple way to find gaps and fix them before taking the next step. This formula has helped entrepreneurs, sportsmen, and entertainers across the world make smarter choices and avoid big mistakes.
The 6 Core Drivers – What to Check and How
The first part of the formula is about six drivers: hard work, mindset, strategy, skills, execution, and luck. Hirav Shah says these are like the foundation of a house. If even one is weak, the whole structure shakes.
Take mindset as an example. Imagine a shopkeeper who gives up after two bad sales days. His skill may be fine, but his mindset is weak. The check here is simple: Do I keep trying even when sales are slow, or do I lose hope too quickly?
Now think about execution. A small event planner may keep talking about great ideas but never organizes even one proper event on time. The check here is: Do I actually finish what I start, or do I keep delaying?
By asking these simple questions, entrepreneurs can validate if their foundation is strong or if something is missing.
The 3 Essential Traits – Daily Habits That Matter
The second part of the formula is about three traits: hunger, dedication, and consistency. Hirav Shah explains these are not big words—they are daily habits.
For example, in hunger, a vegetable vendor may be happy selling only 20 baskets a day, even when he can sell 50. The check here is: Am I satisfied too early, or do I have the hunger to grow?
In consistency, think of a tuition teacher who teaches very well for two weeks, but then cancels classes for the next week. Students lose trust. The check here is: Do I show up every day, or only when I feel like it?
Hirav Shah reminds us that success is not about one big push, but about showing up every single day with dedication and hunger.
The 2 Growth Accelerators – The Real Boosters
The last part of the success formula is about two accelerators: innovation and marketing. These are the boosters that take a small business to the next level.
Take innovation: a restaurant keeps serving the same menu for years. Customers get bored and stop coming. The check here is: Have I added one or two new items recently to keep my customers excited?
Now think of marketing. A tailor may stitch excellent clothes but no one knows about him because he never advertises. The check here is: Do people in my area know about my shop, or am I invisible?
According to Hirav Shah, without validating innovation and marketing, even the hardest-working businesses will get stuck.
Why Validation Is the Real Success Formula
What makes this 6+3+2 success formula powerful is that it makes decision making easy. Instead of asking, “What do I do next?”, a business owner can ask, “Where am I lacking—in the 6, the 3, or the 2?” This one shift turns confusion into clarity.
For example, before opening a second branch, a small restaurant should check: Am I consistent in running my first branch? Do I have the hunger to handle more work? Do I have enough marketing to attract new customers? If the answer is “no” in any area, the owner should first fix that gap. This validation saves money and prevents future stress.
Closing Thought
Business strategist Hirav Shah, author of 19+ books and founder of the world’s first Decision Validation Hub, says the secret to success is not luck but clarity. “When you validate decisions, you accelerate success. That is the real formula,” Hirav Shah explains.
Across India, the USA, and beyond, entrepreneurs, sportsmen, and entertainers are using his success formula to grow with confidence. The 6+3+2 framework is more than a model—it is a daily reminder to pause, check, and correct. In Hirav Shah’s words: “Don’t just run your business—validate your direction. That’s how ordinary efforts turn into extraordinary results.”
