Lucknow, India – September 9, 2025:Deepmenia Business Academy, a specialized institution dedicated to professionalizing the real estate sector, has announced the launch of its flagship Real Estate Certification Course on September 15, 2025, in Lucknow.
This first-of-its-kind program goes beyond conventional sales training to cover RERA norms, legal formalities, local development authority approvals, land acts, and modern sales and marketing systems. Students of the course will be recognized as “Real Estate Certified Professionals”, a title that reflects both their expertise and accountability in the field.
Why This Course Was Designed
The real estate sector in India is among the country’s fastest-growing industries, yet it remains one of the most unorganized and misunderstood. Thousands of agents and brokers enter the field every year without proper training, leading to disputes, misinformation, and mistrust among developers and buyers.
Asad Parwez, Founder of Deepmenia Business Academy, explained the motivation behind the program:
“We have seen how agents are often treated as middlemen with little credibility, when in reality, they are the core bridge between developers and customers. Our vision is to give them the professional certification, knowledge, and respect they deserve — just like insurance agents cannot sell policies without a license, real estate agents too should be properly trained and certified.”
A Comprehensive Approach
Unlike short workshops that only teach selling skills, Deepmenia’s course is designed as a complete professional journey. It combines sales mastery with regulatory, legal, and compliance training to ensure that graduates can confidently guide both developers and buyers.
Key Training Modules Include:
- Sales & Marketing Psychology – Understanding buyer emotions, persuasion techniques, and negotiation strategies.
- Lead Generation & Branding – Modern methods to attract clients, including digital campaigns, social media strategies, and personal brand building.
- RERA Norms & Compliance – Detailed training on the Real Estate Regulation Act and its role in safeguarding both developers and buyers.
- Local Authority Approvals – Step-by-step guidance on navigating municipal approvals, land use changes, development authority processes, and NOCs.
- Land Acts & Property Laws – Practical knowledge of land ownership rights, freehold vs. leasehold rules, and compliance with legal frameworks.
- Documentation & Legal Formalities – From sale deeds to title checks, ensuring agents can guide clients through secure transactions.
- Developer Relations & Project Advisory – Helping agents become valuable partners to builders by guiding them on legal compliance, sales structuring, and marketing strategies.
What Makes This Course Unique
The Academy believes that the traditional way of selling real estate needs to be changed. Instead of focusing only on transactions, agents must evolve into professional advisors who bring trust and clarity to the market.
Rajesh Yadav (Training Head), “This is not about memorizing laws or repeating sales pitches. Our graduates will know how to decode approvals, explain RERA clauses to buyers, and even guide developers in compliance. That level of expertise has been missing in Indian real estate for too long.”
Aman Singh (Course Coordinator) added:
“We have structured the course so participants can immediately apply what they learn. They won’t just sit in classrooms — they will practice site visits, documentation checks, and real-world buyer handling. By the end, they will be confident professionals, not just agents.”
Rohini Singh (Marketing Head) emphasized the branding advantage:
“Today’s buyer looks for trust. By completing this certification, our agents will not only have knowledge but also a brand identity as certified professionals. That alone changes how customers perceive and respect them.”
Why Lucknow?
Lucknow was chosen as the launch city for its fast-expanding real estate ecosystem, where mega projects, expressways, and township developments are fueling demand. However, the growth has also created challenges: buyers are often confused about project approvals, while developers struggle to build credibility in competitive markets.
“By starting in Lucknow, we aim to set a benchmark for professional real estate education in Tier-2 India. The city is growing, but the industry needs trained professionals who can raise the standards of sales, compliance, and trust,” said Asad Parwez.
Creating a New Standard: Certified Real Estate Professionals
One of the Academy’s boldest steps is introducing the title “Real Estate Certified Professional” for its trained students. This designation is meant to signal credibility, expertise, and professionalism, The goal is to minimize false sales, reduce disputes, and empower agents to become not just deal-closers, but trusted advisors who:
- Educate customers about approvals, land status, and RERA protections.
- Guide developers on project compliance and documentation.
- Generate and manage leads with modern strategies.
- Build long-term trust in the real estate ecosystem.
Launch Details
- Launch Date: September 15, 2025
- Location: Lucknow, Uttar Pradesh
- Format: Classroom training, field practice, and certification
- Eligibility: Agents, brokers, developers’ sales teams, entrepreneurs, and real estate aspirants
- Enrollment: Limited seats for personalized mentorship
About Deepmenia Business Academy
Deepmenia Business Academy is a specialized real estate education institute based in Lucknow, Uttar Pradesh. the Academy’s mission is to professionalize real estate in India by training agents and brokers in sales psychology, marketing, RERA, legal frameworks, builder relations, and leadership skills.
By combining local authority insights, land acts, and compliance training with modern sales and marketing strategies, Deepmenia is creating a new generation of certified real estate professionals who will transform the industry with integrity, knowledge, and performance.
Media Contact:
Deepmenia Business Academy
Email: [email protected]
Phone: +91 92783 90865
Website: www.deepmenia.com
