By Business Correspondent
In just five years since its inception, Proffus Pvt Ltd has quietly become a force to reckon with in India’s branding and marketing landscape. Founded in 2021 by Kanishk Chandrayan and Himanshu Mehta, the Delhi-based agency has already worked on over 2,000 branding projects and 400 websites, and currently manages the marketing for more than 50 brands. But what’s behind this meteoric ascent?
A New Breed of Agency
Unlike traditional marketing firms that focus on one aspect of brand building, Proffus positions itself as a full-stack brand transformation agency. The company’s approach blends strategic thinking, creative design, and performance-driven marketing—a combination that’s resonating with startups and emerging brands across India.
“We don’t just make logos or run ads,” says co-founder Kanishk Chandrayan. “We help founders take their ideas from concept to category leader. It’s about building a brand that can stand the test of time.”
Notable Collaborations
Proffus’ client roster reads like a who’s who of up-and-coming Indian brands. The agency has worked with Ugees, Priyagold, and Bacca Bucci—names that have made waves in their respective industries. In fact, Proffus’s dynamic box packaging for Bacca Bucci was featured on Shark Tank India, earning praise from investor Namita Thapar herself.
The agency’s work with Ugees, another Shark Tank-featured brand, and its ongoing digital campaigns for FMCG giant Priyagold, highlight its versatility and ability to deliver results across sectors.
The Engine Behind the Scenes
With a team of over 40 professionals, Proffus offers a wide spectrum of services: branding, brand name suggestions, logo and packaging design, web development, e-commerce platforms, social media management, SEO, and influencer & performance marketing. This integrated approach allows clients to streamline their brand-building process under one roof.
“Our clients come to us with a vision,” says Himanshu Mehta, co-founder. “We provide the strategy, creative, and digital muscle to turn that vision into a scalable business.”
Setting New Standards
The agency’s rapid growth is more than just numbers. Proffus is part of a new generation of Indian agencies that are redefining what it means to build a brand in the digital age. Their focus on research-driven branding, data-backed marketing, and trend-setting design has set them apart from mid-sized competitors.
Looking Ahead
With ambitions to expand globally and partner with India’s top startups, Proffus is not resting on its laurels. The company’s goal is clear: to become the most trusted 360° brand-building and growth marketing agency in India and beyond.
The Takeaway
For founders and D2C brands seeking a modern growth partner, Proffus offers a compelling proposition: a single agency that can take a brand from zero to multi-crore venture. As the Indian startup ecosystem matures, agencies like Proffus are poised to play a pivotal role in shaping the next generation of household names.
