The jeweller that defined trust for generations is not just looking back – it is championing the future of jewellery retail.
Jos Alukkas is a name synonymous with trust and purity in the jewellery sector. For generations of families, buying gold often meant walking into a nearby Jos Alukkas showroom. This South Indian jewellery giant now proudly enters its seventh decade of operations. What started as a modest jewellery brand with a single store in 1964 has now grown into a revered jewellery empire with over 60 showrooms across India, supported by the faith and trust of its customers.
For six decades, the brand has been built on the pillars of quality, trust, and ethical business practices. Jos Alukkas was a pioneer in offering 916 hallmarked gold long before it became a legal mandate in the country and was recognized as the world’s first ISO 9001:2000 certified jewellery group. It consistently sets industry benchmarks for purity and customer confidence. But this is not just a story about the yesteryears.
The unwavering commitment to excellence and innovation has continued in the digital era. Jos Alukkas is championing the future of jewellery retail through its dynamic online platforms by bringing exquisite craftsmanship and digital convenience to customers worldwide.
The brand’s digital store – among the first of its kind in the region – offers customers easy access to a wide variety of high-quality gold, diamond and platinum jewellery. The jewellery collection is also constantly evolving, adding new designs for weddings, festivals, and everyday wear. The online store reflects the brand’s dedication to transparency and customer education which are principles strongly advocated by the leadership. The promotion of benefits of HUID jewellery and the efforts to grow awareness against fraudulent practices in the online gold-purchase sectorare testament to this.
Continuing on its path of innovation, Jos Alukkas introduced DigiGold, a smart digital gold investment platform in collaboration with MMTC-PAMP. This platform allows individuals to invest in 24K pure gold digitally with ease and security. Since DigiGold allows investment in gold from as little as one hundred rupees, this has made gold ownership more accessible than ever. “Gold has long been one of the most reliable investment options, with a history of appreciation over time”, notes Varghese Alukka, Managing Director, highlighting the platform’s growing relevance.
This forward-looking approach has earned Jos Alukkas consistent recognition within the industry. Most recently, the brand was named India’s Most Iconic and Preferred Jewellery Retailer at the 2025 India Gem & Jewellery Show in Mumbai. The company also received the Torch Bearer of Retail Jewellery Industry Award in 2024 and the Inspiring Leader of Indian Jewellery Retail Award in 2023 – all acknowledgments that reflect both its heritage of trust and its progressive role in shaping the future of jewellery retail.
John Alukka, Managing Director, who has been instrumental in augmenting the brand’s modern appeal and digital success, had the following to say about the brand’s digital presence: “As we reflect on 60 glorious years, our focus is clear: make the Jos Alukkas experience more accessible and memorable. Jos Alukkas Online is central to this vision. We are blending the trust we have built over decades with the technologies of today. We want to make sure that our brand is seen, heard, and talked about globally.”
Perhaps it is this shared vision to deliver the finest of products and services, and to be at the forefront of innovation in the industry, that made the journey from that one store in Kerala quite remarkable. And this story of Jos Alukkas has always been about evolution. It continues to embrace technology not just to sell jewellery, but to enrich every aspect of customer experience. In doing so, the brand strongly holds on to the principles of quality and trust that have defined it for six decades. The first sixty years were about building a legacy. The next sixty will be about redefining it, on all fronts – be it physical or digital.
Discover the extensive collections and learn more about Jos Alukkas’ legacy and digital offerings by visiting their official website.
About Jos Alukkas:
Founded in 1964 by Alukka Varghese and carried forward by his son, Mr. Jos Alukka, the Jos Alukkas Group stands as one of India’s most trusted jewellery brands. With more than sixty showrooms across the nation, the brand is celebrated for its commitment to purity, guaranteeing BIS 916 hallmarked gold, and was the first jewellery group globally to achieve ISO 9001:2000 certification. Today, the group offers innovative digital solutions like its e-commerce platform josalukkasonline.com, Jos Alukkas DigiGold, Jos Alukkas Gold Purchase Scheme, just to name a few. The company is currently guided by A.V. Jose and his three sons, Managing Directors Varghese Alukka, Paul J. Alukka, and John Alukka.
