The spirit variant to hit the shelves in Uttar Pradesh immediately, with a phased rollout across India
1st October 2025: Radico Khaitan Limited is proud to announce the launch of Jamun SpicyMint under its much-loved Magic Moments ‘Flavours of India’ range.
An innovative concept, the Flavours of India portfolio experiments with traditional flavours of the nation; reimagining them through the contemporary lens of spirit. Building on the overwhelming success of Alphonso Mango and Thandaai, both of which have captivated consumers, the addition of Jamun SpicyMint further solidifies the brand’s dedication to celebrating India’s spirit through bold, homegrown innovations.
After Uttar Pradesh, the new refreshing variant is set to expand its footprint across markets including Maharashtra, Assam, Goa, Karnataka, Rajasthan and other markets nationwide; Jamun SpicyMint brings a refreshing blend of tangy jamun, cooling mint, and a lively spice twist. Crafted for young, adventurous consumers who seek new experiences in their drinks, the variant pairs beautifully with cocktails and upbeat social occasions, offering a smooth yet experimental edge.
Speaking on the launch, Mr. Amar Sinha, Chief Operating Officer, Radico Khaitan Ltd., said: “Having crossed the landmark of 7 million cases in FY2025 and growing at remarkable 20% rate in Q1 FY2026, Magic Moments continues to be India’s No. 1 and the World’s 6th largest spirit brand. With our Flavours of India range, we celebrate India’s diversity and love for authentic tastes by reimagining them in contemporary spirit expressions. Earlier this year, Alphonso Mango and Thandaai struck a chord with consumers, reflecting strong growth for these innovative flavours. Building on this momentum, we are now introducing Jamun SpicyMint, a bold and refreshing flavour that brings together nostalgia and adventure, further strengthening our journey of celebrating India in every sip.”
Available in 750 ml bottles, the new Jamun SpicyMint variant in Uttar Pradesh will also be present in 375ml, 180ml SKUs and the trendy-handy pocket pack at INR 180. With its distinctive flavour profile that unites jamun’s richness, mint’s freshness, and a subtle spicy kick, the launch highlights Magic Moments’ continued leadership in crafting youthful, premium, and innovative experiences for today’s consumers.
With the addition of Jamun SpicyMint, the Magic Moments Flavours of India range continues to gain strong traction, resonating with consumers through its inventive fusion of traditional Indian tastes and contemporary spirit craftsmanship. The success of these bold flavours underscores Radico Khaitan’s commitment to pushing boundaries in the premium spirit segment while also championing India’s distinct taste and culture on a global stage.
750 ML is priced at INR 710 in UP
