Tamilnadu, Oct 17, 2025 — Sterison Technology proudly announces the launch of Proxima SFA, an AI-powered, ready-to-use Sales Force Automation (SFA) platform built to empower FMCG and CPG sales teams, distributors, and manufacturers. Designed to digitize, optimize, and accelerate every stage of field sales operations, Proxima SFA transforms how businesses manage sales execution — helping them turn every visit into victory.

Revolutionizing Field Sales with AI Automation

Proxima SFA is an intelligent, plug-and-play platform that enables businesses to digitally manage field operations, optimize sales processes, and gain real-time visibility — without complex setup or costly infrastructure.

Built specifically for the fast-moving consumer goods (FMCG) and consumer packaged goods (CPG) sectors, Proxima SFA simplifies the way field teams work by bringing everything — from attendance tracking to order management — into one unified system.

With just a few clicks, businesses can track their sales executives’ activities, plan optimized routes, manage orders and inventory, and analyze performance metrics — all in real time, from a single dashboard.

Business Benefits That Deliver Real ROI

Implementing Proxima SFA brings immediate, measurable business results:

• Increase Productivity & Efficiency: Automate manual field tasks like beat planning, attendance marking, and order processing to save time and reduce human error.
• Gain Real-Time Visibility: Monitor sales executives’ locations, visits, and performance in real time — improving accountability and responsiveness.
• Boost Sales & Revenue: Prioritize high-performing SKUs, streamline pre-sales and van sales, and ensure faster delivery and payment collection.
• Reduce Operational Errors: Eliminate missed orders, returns, and cancellations through automated tracking and validation.
• Enable Data-Driven Decisions: Access actionable dashboards, KPIs, and analytics that provide a clear picture of field performance.
• Work Anytime, Anywhere: With offline capabilities, your sales team stays productive even without internet connectivity.
• Quick Deployment: Start within hours — no coding, server setup, or additional software required.

Feature Highlights

Proxima SFA comes equipped with a comprehensive suite of tools that cover every aspect of sales force management:

• Track & Manage Field Activities: Capture customer visits, attendance, off-route visits, and more with real-time location monitoring.
• AI-Powered Route Optimization: Generate optimized sales routes and beat plans to maximize daily coverage and minimize travel time.
• Order & Payment Management: Handle orders, returns, invoices, and payment collections seamlessly through one platform.
• Inventory & Van Sales: Manage stock levels, van sales, crates, and POSM materials efficiently.
• Customer Engagement: Onboard customers, configure trade schemes, and conduct store surveys to enhance loyalty and insights.
• Expense Management: Track field expenses with integrated approval workflows for purchase orders, travel, or POSM distribution.
• Reports & Dashboards: Access live dashboards showing KPIs, route compliance, sales metrics, and team productivity.
• Offline Capabilities: Allow teams to continue operations even in remote or low-network areas.

What Makes Proxima SFA Unique

Unlike other complex enterprise systems, Proxima SFA is designed for simplicity, speed, and scalability.

• Setup in Just 1 Hour: Start operations immediately with preconfigured templates and simple setup guides.
• Available on Google Play Store: Easy to download and use across Android devices.
• AI-Powered Performance: Intelligent automation optimizes route planning, visit sequencing, and resource allocation.
• Transparent Pricing: Just ₹299 ($4)/month per field user and ₹499 ($6.24)/month for back-office users. No hidden costs, servers, or one-time setup fees.
• Highly Configurable: Adaptable for any business use case — from small distributors to enterprise-scale operations.
• Enterprise Deployment Ready: Seamlessly integrates with existing ERP or CRM systems.
• 1-Month Free Trial: Businesses can start instantly and experience the value before subscribing.
• AI-Powered Route Optimization: Reduce travel time, fuel cost, and missed visits with data-driven automation.
• Real-Time Tracking & Dashboards: Stay informed about every activity, sale, and team movement.
• Secure & Offline Ready: Ensures enterprise-grade security and reliability — even without connectivity.
•  Rapid ROI: Most businesses see improved productivity and sales performance within the first few weeks.

Empowering Modern Sales Teams

Proxima SFA is not just an app — it’s a complete field sales ecosystem. From optimizing sales visits and automating reports to ensuring every executive stays connected and productive, it transforms how businesses operate on the ground.

Whether you’re a manufacturer, distributor, or field sales organization, Proxima SFA helps align every team member toward one goal — increasing sales effectiveness and operational excellence.

About Sterison Technology

Sterison Technology Private Limited is a leading Industry 4.0 and Sales Force Automation solutions provider, helping FMCG and CPG brands modernize their sales operations. With over six years of industry expertise, Sterison has developed scalable, AI-driven platforms that empower businesses to digitize field activities, enhance efficiency, and achieve sustainable growth.

Get Started Today

Experience the future of sales force automation.

Start your 1-month free trial of Proxima SFA today and see how AI can turn every field visit into a sales victory.

Visit www.proximasfa.com 

Contact: [email protected] | WhatsApp: +91 78688 43405